ABCD for School Marketing

School Marketing

We are living in the age of Internet, Social Media, Smart Devices etc. An age of browsing, reviewing, comparing where Parents seek for as much as information available and make an informed decision. With many options available in the form of International Schools & Corporate Schools promising a bouquet of offerings, it has become difficult for Parents to choose the best School for their children.

Parents today lead a very hectic life. They do not have much time to visit and explore a number of schools and then choose the best among them. In this age of cut throat competition, it has become very important for the Schools to reach out to their potential customers i.e., Parents and make a long lasting impact on their minds.

So how does a School market themselves in such a scenario?

A – Aspire – Introductory video of school
The first step in reaching out to Parents and creating an impact on their mind is to provide a sneak peak to the Top class infrastructure, modern facilities, lush green environment for an all round development. A great video always has an impact on the viewers’ mind and parents are aspired to know more about the school.

B – Believe – Virtual Walkthrough
People believe what they see. A virtual walkthrough of the activities viz. latest technologies for classroom study, knowledge gained in libraries, experiments in labs, entertainment with music and dance, joy with sports, creativity with art, spending time with nature, thrill with horse riding and many such offerings instills a belief in parents. It opens up the School to be experienced by the global audience with the children being the brand ambassadors.

C – Connect – Video Testimonials
Word of mouth marketing always works. A prospective parent connects emotionally with the experience of an existing parent. There are times when some minute but important offerings are not projected by the School but are conveyed effectively by the parents.

D – Decide – Make a decision
At this stage, Schools have successfully created an impact on Parents’ mind and they are in a better position to make an informed decision.

It’s a simple rule. D comes only after A, B & C. One has to be on their Customer’s mind always, whether you are a newbie or an established brand. With more corporates entering into the education sector, there is no concept of one time marketing or marketing during admissions season. Schools have to reach out to their prospective customers all round the year.

With A, B, C & D in place, you get E – Enrollments.

Get in touch with us at [email protected] to know how we can help you achieve E by reaching D with A, B & C.

Khairatabad Ganesh 2013

Virtual Darshan of Khairatabad Ganesh 2013

Hyderabad’s Most Popular Ganesha comes in it’s latest avatar in 2013! Chaturmukha-Go-Naga-Ganesha(Four faced Ganesha with Cow & Naga at his service)! Standing at a colossal 59 feet holding a 4200 kg laddoo(an Indian delicacy) the Khairatabad Ganesha stands tall in the midst of Hyderabad Ganesh Utsav drawing lakhs of crowds from near & far! The laddoo for Khairatabad Ganesha was prepared by Suruchi Foods in Tapeswaram in East Godavari district. It took them 12hrs to prepare the laddoo and it weighs 700kg heavier than the laddoo offered to Khairatabad Ganesha in 2012.

Khairatabad Ganesh in 2012 can be viewed here Virtual Darshan
Khairatabad Ganesh 2013
Know more about Khairatabad Ganesh 2013 and other Ganeshas this Ganesh Chaturthi here.

Keep watching this space for Khairatabad Ganesh 2014!!

Virtual Ganesha – the Grand Ganesha Festivities in 360°

36ty Solutions has once again come up with an innovative way of showcasing Ganesh Chaturthi festival virtually with Virtual Ganesha. The centuries old Ganesh festival has stood as a symbol of unity and solidarity during difficult times, during India’s Freedom struggle and even later. We wish to spread the message of universal brotherhood and convey the stories & customs behind this age old festival to our audience.

With Virtual Ganesha, we plan to capture the splendid festival of Ganesh Chaturthi through breathtaking 360° panoramas. Our choice of using 360° panoramas for telling the story is to give our audience a virtual presence in Hyderabad, to experience the grand festival in near real way. We intend to showcase details of the customs that are a part of the 10 day festival, right from the day of Ganesh Chaturthi to Nimajjan. The entire exercise needs huge efforts, to coordinate with the Utsav committees across a city with nearly 10 million population, shoot the entire story, document the history and a lot more. We are a 3 member team of story teller-photographer-programmer and we are putting all our efforts to pull off this herculean task in a big way! Our efforts include planning, shooting, production and hosting. Our humble request to support our effort and spread a word about the same.

5 reasons your business needs a 360° Panorama… Today!

The E-revolution is HERE and it is here to stay! With the rising penetration of Internet in India it has become imperative to stamp their presence online. Nearly 150-180 million Indians are accessing and searching for stuff online and Metros contribute a lion’s share in this number. People are searching for information regarding everything they need in their day to day lives! Be it to locate the nearest gadgets store to a car service center, the best Italian food joint in town to a Premium Villa, Office Spaces to Employment opportunities, internet has become the top destination for information needs. With the advent of smartphones in past couple of years this has risen dramatically. So what does this have to do with your business having a 360° Panorama?

1) Print is Dead. Period.

With the surge of Internet, print and many conventional media are dying a natural death! The many inherent disabilities of the print media are the advantages of online media. Online is interactive! Online is more up to date! Online is rich media! Online is highly cost effective! Online is Here! All these have nailed the Print Coffin for good.

Print is exorbitantly costly! Yes even for bigger players like you. Ad costs run into lacs in the print space, they are not targetted and you cannot precisely measure the ROI.

2) Trust!

With businesses transforming from Physical space to Virtual space, the BIG question of Trust arises. How can a prospective buyer trust a business without visiting them or seeing them? Yes you can make a phone call, pay a visit and strengthen your trust but there are 1000s of competitors there vying for the ‘Trusted’ spot!

3) Seeing is believing

Adding to the previous point, most buyers(nearly a whopping 80% as per a survey) believe in the age old concept – ‘Seeing is believing’. Nothing adds more confidence to a buyer than seeing your business.

360° Panoramas facilitate the above in the most effective way. Visitors can virtually ‘see’ your business which gives an edge over your competitors in a big way. You may say, ‘Oh yes we have heard all this before, that is the reason we have loads of pictures and videos on our website’. Compare the following and feel free to post a comment below if you differ with our view –

The regular, boring, flat picture –

traditional image vs panorama

The hep & happening 360° Panorama –

So where are the other 2 reasons?

4) Power of Social Media

Oh yes! We have a new media powered by the citizens of the internet. Like it or not, ‘Impatience is the new me’ is the slogan of the internet generation. Attention span is short, even more short for static, boring, archaic web content. Social Space is where people hang out, share and exchange content and 36ty Panoramas take you right there. The interactive and immersive nature of the 360° panoramas grabs the attention of your target audience and delivers the punch you are looking for!

5) If the above 4 reasons are not enough, we have 10 more for you!

No we are not kidding! 36ty Solutions is not a photography firm. We are not an marketing or advertising firm either. We specialize in building tailor made panoramic photography solutions, we are proudly the 1st in India and we will give you 10 more reasons why panoramas are a must have for your business! Interested?

Drop us a mail at [email protected] or call us at +91 8686 248 763.